![]() So the company decided to bypass those ports, which it was lucky enough to only use for some of its shipping in the first place, and have its products arrive at the less congested East Coast ports at Savannah, Georgia and Charleston, South Carolina.īoth of these ports were also closer to Lumistella’s headquarters in Atlanta.Įlves and other holiday products from Lumistella at a US distribution center. ![]() Pitts knew that West Coast ports in the United States were clogged with thousands of containers waiting to be unloaded. Getting the elves that had arrived via ships onto land was another problem. The Lumistella Company is Christmas, so we had to deliver.” “But backordering and missing Christmas were not options for us. “It was extraordinarily expensive,” she said. Overall, Pitts estimated, 10% to 15% of her company’s holiday inventory this year will have arrived via plane and the remainder by ship. Here's how retailers are pushing you to start holiday shopping earlyįor the first time, the company put some shipments on planes in June, using five cargo planes for about 100,000 units in total. (Photo by Watchara Phomicinda/MediaNews Group/The Press-Enterprise via Getty Images) Watchara Phomicinda/MediaNews Group/The Press-Enterprise/Getty Images Packages move along a conveyor at Amazon fulfillment center in Eastvale on Tuesday, Aug. ![]() Logistics like these are never easy, but this year has brought with it a number of new challenges for the company to work out. Since the product loses its relevancy after Christmas, there’s always a ticking clock. The Lumistella Company, the business behind the The Elf on the Shelf storybook and doll brand, makes the elves in China, then - ideally, at least - gets them to the warehouses for retailers like Walmart, But the problem feels particularly harrowing for companies that make a highly seasonal product with a tight sales window, like The Elf on the Shelf. But this year the elves’ journeys to stores and homes has been more complicated.Īll kinds of businesses across the globe have been scrambling to try to manage a stalled supply chain that’s created a serious backlog of inventory at major ports and a shortage of workers to deliver it. The Elf on the Shelf - a popular elf doll that parents place around their home in the runup to Christmas to “monitor” if the kids are being naughty or nice - has been showing up in many American households in the days after Thanksgiving for more than 15 years now.
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